Having launched operations just after the silence of the pandemic in February 2020, we had the challenging task at hand of ensuring the brand was able to make  profitable turnarounds to sustain the business. With more and more established brands turning to delivery platforms, we had to make a mark for CIG in the plethora of options available to the consumers.

THE APPROACH

For a cloud kitchen starting from scratch involved educating the consumers about the brand and encouraging them to order from them. We dived into creating eye catching social media campaigns to drive consumers towards the launch of a brand new place to order in from. With the growth in delivery based transactions, we aimed at capturing the Indian audience settled in Dubai.

THE RESULT

Choola Indian Grill launched with a bang. The brand clocked in an average of 50 orders a day within 6 weeks of operations.